Insights
On December 1, 2025, Shopify crashed during the busiest shopping day of the year. Thousands of businesses couldn't access their stores. Here's what that revealed about platform lock-in.
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Most business owners blame the wrong thing. They blame the newsletter. They blame timing. But the problem isn't the email. It's the foundation underneath.
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SEO used to be about getting to page one on Google. Now it's about how your business is described when someone searches, asks, or even talks to their phone.
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We looked at over 100 small and mid-sized businesses that have been quietly growing. The difference wasn't luck. It was how they adapted to the new way people search.
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Most business owners have no idea how ChatGPT, Perplexity, and other AI tools represent their brand. Get a free analysis showing exactly what AI says about businesses like yours.
You've tried better subject lines and A/B tested your CTAs. But your email marketing still underperforms. The truth? It's not your emails, it's your broken digital foundation.
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